Cureatr focuses their sights and capabilities on the United States’ $528 billion suboptimal medication management problem with the launch of its updated brand and website.
New York, NY – November 18, 2019 – Cureatr, a comprehensive medication management (CMM) solutions company, announced the launch of their new brand and website to highlight its renewed focus, vision, and mission on addressing suboptimal medication management, which drives 16% of the United States’ total healthcare spend.
Founded in 2012, Cureatr has connected care providers with the real-time patient information they need about what happens in between episodes of care, enabling care teams to track clinical events and transitions of care and securely communicate with other providers to keep patients out of the hospital. One of the most important drivers of health in between episodes of care is the medication that patients are – or are not – taking. Suboptimal medication management drives $528 Billion of unnecessary costs and 275,000 deaths each year. A full 71% of these costs and outcomes are due to suboptimal therapy such as wrong drugs, wrong doses, inadequate therapy, or unnecessary therapy. 
“The scientific research is clear – optimizing medication treatment is the single lowest-hanging fruit to drive improved clinical and financial outcomes,” said Richard Resnick, CEO of Cureatr. “For too long, the deck has been stacked against prescribing physicians. They can never be sure what medications their patients are taking, and even if they could, most do not have the deep pharmacy knowledge nor time to optimize multi-prescriber complex medication regimens. Our technology and clinical pharmacy services help providers do just that, and our updated brand highlights our renewed focus.”
To fulfill their mission, Cureatr leverages Meds 360°, a real-time visualization of accurate medication data – not just what’s in their EMR, but what the patient has actually paid for via real-time PBM claims and pharmacy cash transactions, nationwide. Additionally, Cureatr offers clinical interventions by board certified telepharmacists with accredited residency training. Powered by Meds 360°, this comprehensive medication management clinical service works as an extension of a care team, assessing patients, evaluating medication care plans, and enabling real-time monitoring of medication-taking behavior to act fast when new drugs might be dangerous or when non-adherence may be an issue. Because Meds 360° is built on Cureatr’s world class care transition notification platform, their pharmacists can also perform medication reconciliation when patients arrive at the emergency room or are discharged from the hospital.
Cureatr continues to fully support their existing secure messaging and clinical event notification users, making ongoing investments in product capabilities and growing the transition event notification network through expansion of their data sharing agreements. Communication and care management are fundamental to effective CMM and have a vital place in the company’s future. Meds 360° can be used as a standalone solution without the purchase of clinical services. To learn more about the new Cureatr, visit their updated website and www.cureatr.com and watch this video.
Cureatr is a comprehensive medication management (CMM) solutions company dedicated to repairing the United States’ $528 Billion suboptimal medication management problem. Using our technology, we ensure that prescribers have real-time, accurate current medication lists when they write new prescriptions and perform medication reconciliations; by making it easy to draw their attention to potential drug therapy problems, like therapeutic duplication, non-adherence, and substance abuse; and by generating real-time notifications for care managers when patients pick up new, potentially dangerous medications, or fail to pick up their maintenance meds. We also offer clinical services that put our technology into the hands of our own board-approved clinical pharmacists, enabling them to provide ongoing care coordination of their complex medication therapies because our vision is a world where people who need medications can access and use them safely, and effectively so that they can live long healthy lives, in the real world rather than the hospital. Visit www.cureatr.com to learn more.
1 - IMS Health, New England Healthcare Institute, Express Scripts, American Heart Assn, Premera Blue Cross, National Institutes of Health Watanabe JH, Mcinnis T, Hirsch JD. Cost of prescription drug-related morbidity and mortality. Ann Pharmacother, 2018.